#AppleEvent: Apple Unveils iPhone 8, Debuts iPhone X to Celebrate 10th Anniversary [Live Blog]

By Erica Abbott

Wikimedia Commons

Ten years ago, Apple first unveiled the iPhone—revolutionizing the smartphone industry. The company has certainly come a long way since its iPhone debut in 2007. On Tuesday, Sept. 12, Apple CEO Tim Cook has unveiled all-new iPhones, including the iPhone 8 and iPhone X, in addition to updates to Apple TV and the Apple Watch. The annual keynote event, which was held for the first time this year at the new Steve Jobs Theater in Cupertino, California, officially kicked off at 10 a.m. PST.

View the updates below:

10:37 a.m. PST

Cook announces new Apple TV 4K. Apple’s Senior Vice President of Internet Software and Services Eddy Cue says the new Apple TV is “incredible” and will emphasize highly-detailed 4K HDR video.

10:18 a.m. PST

Cook announces that Apple Watch has a 97 percent customer satisfaction rate and is now the #1 watch in the world. A video shows just how much of an impact the Apple Watch has on people’s health and their daily life. The Verge reports that Apple’s refocus on health and fitness with the watch seems to be the focus of the video.

The updates to the Apple Watch, per Apple COO Jeff Williams, include smart activity coaching, a redesigned workout app and features for swimmers. GymKit will also pair with machines to offer metrics. Williams says Apple Watch is the most-used heart rate monitor in the world. It will now also track irregular heart beats and elevated heart rates when people appear to be inactive. The first phase of the Apple Heart Study will be available later this year.

WatchOS 4 will be available next Tuesday, Sept. 19. The new Apple Watch Series 3, which features built-in cellular and a dual-core processor, will also allow for total connectivity on the go. The Apple Watch Series 3, available Sept. 22, will also include all-new cases, watch faces and colorful bands. The regular will cost $329 and $399 with cellular.

10:10 a.m. PST

Angela Ahrendts from Apple Retail announces the launch of Today at Apple, an in-store experience offering classes and programs centered around photography, coding, app development, music and more.

See how social media reacted to the announcements from the Apple event below:

Social Media Reacts to Apple’s New iPhone 8 And Other Announcements from Annual Event

I got goosebumps #AppleEvent

— Andrew Lymn-Penning (@andr_vv) September 12, 2017

Gimme those new iPhones and MacBooks #AppleEvent pic.twitter.com/268lgemvt5

— MarkJayson13 (@mark_jayson13) September 12, 2017

What are your thoughts on all the new Apple products and updates? Are you planning on buying the new iPhone? Sound off in the comments section below!

Photo credit: Kārlis Dambrāns, Wikimedia Commons

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Source:: Business 2 Community

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