Apple Will Market the Siri Home Pod as a Less-Creepy Alternative

By glsoane@adage.com (Garett Sloane)


Apple wants into your home, but not in a weird way.

The Home Pod, Apple’s Siri-voiced speaker, was unveiled this week, with a premium price tag — $350 — and Apple is playing up the privacy of the device. The marketing around Home Pod, which won’t kick off in earnest until the fall, will focus heavily on the privacy aspect of Apple’s device compared to the Amazon Echo and Google Home, according to people familiar with Apple’s strategy.

“They’re really focused on privacy,” said one person with knowledge of Apple’s marketing plans. “There is no bloatware, no tracking, and they’re not selling your information. That’s completely different from Google Home and Amazon Echo.”

Apple wants into your home, but not in a weird way.

The Home Pod, Apple’s Siri-voiced speaker, was unveiled this week, with a premium price tag — $350 — and Apple is playing up the privacy of the device. The marketing around Home Pod, which won’t kick off in earnest until the fall, will focus heavily on the privacy aspect of Apple’s device compared to the Amazon Echo and Google Home, according to people familiar with Apple’s strategy.

“They’re really focused on privacy,” said one person with knowledge of Apple’s marketing plans. “There is no bloatware, no tracking, and they’re not selling your information. That’s completely different from Google Home and Amazon Echo.”

Continue reading at AdAge.com

Go to the full article.

Source:: Advertising Age Digital

Be Sociable, Share!