Apple News Reportedly Open to Letting Publishers Sell Ads

By glsoane@adage.com (Garett Sloane)


Apple is working on a money fix for publishers that send their articles and content to its News app but so far have gotten very little in return.

Apple News will let top media partners use their own technology to fill the ad space in their content, becoming more of an extension of the publishers’ own websites than the walled-off island it is now, according to people familiar with the plans.

At the moment, Apple maintains tight control over ad delivery in its popular news app, and publishers say they are not generating much revenue there.

Apple is working on a money fix for publishers that send their articles and content to its News app but so far have gotten very little in return.

Apple News will let top media partners use their own technology to fill the ad space in their content, becoming more of an extension of the publishers’ own websites than the walled-off island it is now, according to people familiar with the plans.

At the moment, Apple maintains tight control over ad delivery in its popular news app, and publishers say they are not generating much revenue there.

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Source:: Advertising Age Digital

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