Apple Hires Sony's `Breaking Bad' Team as TV Push Gains Momentum


Apple has hired two former Sony Corp. TV executives who oversaw the development of acclaimed shows like “Breaking Bad” and “The Crown,” further evidence that the technology giant is getting serious about producing its own video programming.

Jamie Erlicht and Zack Van Amburg, who had been presidents of Sony Pictures Television since 2005, will report to Eddy Cue, Apple’s senior VP of internet software and services, according to a statement Friday. The duo had helped Sony’s TV studio take advantage of the demand for high-quality series spurred by streaming services like Netflix.

Apple has been adding documentaries and reality shows to its Apple Music subscription service, providing a way to test video streaming. The iPhone maker could use exclusive video as a way to keep rival services from dragging customers away from its products, though creating buzzworthy programs is difficult and expensive. Netflix alone will spend more than $6 billion this year on programming, including about 1,000 hours of original shows.

Apple has hired two former Sony Corp. TV executives who oversaw the development of acclaimed shows like “Breaking Bad” and “The Crown,” further evidence that the technology giant is getting serious about producing its own video programming.

Jamie Erlicht and Zack Van Amburg, who had been presidents of Sony Pictures Television since 2005, will report to Eddy Cue, Apple’s senior VP of internet software and services, according to a statement Friday. The duo had helped Sony’s TV studio take advantage of the demand for high-quality series spurred by streaming services like Netflix.

Apple has been adding documentaries and reality shows to its Apple Music subscription service, providing a way to test video streaming. The iPhone maker could use exclusive video as a way to keep rival services from dragging customers away from its products, though creating buzzworthy programs is difficult and expensive. Netflix alone will spend more than $6 billion this year on programming, including about 1,000 hours of original shows.

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