Apple Event: What We Learned From 500,000+ Social Mentions

By Patrick Whatman

simpsons apple watch

When Apple makes a big announcement, it’s usually a game-changer. iPod, iPhone, iPad, Apple Watch – they’re all a part of our lives now. You may not own a single Apple product, but your friends do. And the moves the company makes shape our consumer culture.

Apple is the largest company that’s ever been, with more than $245 billion just sitting in the bank. Its fans are passionate – its haters too – and anything it releases is almost guaranteed to fly off the shelves.

So on September 12, an army of tech journalists, nerds, and design aficionados descended upon Cupertino, California to see what its next big announcement would be.

As we like to do at Mention, we monitored the event to see what people said about it on social media. How much attention did it generate? And most importantly, how did customers respond?

But first, what was the event all about?

The big announcements

Before we dive into analysis, let’s take a look at the big reveals from the Apple event.

Apple Watch Series 3

Not much of the social media reaction focused on the latest Apple Watch upgrades. But there is one significant change to this wearing tech: the ability to make and receive phone calls.

It’ll use the same number as your iPhone, so you can have your phone with you while running, swimming, and surfing:

And, as always, The Simpsons saw this coming:

This new Apple Watch also lets you stream music, and comes with a range of bands in different colors and materials.

But perhaps the biggest Watch-related news was Tim Cook’s claim that Apple is now the biggest-selling watch brand in the world. A year ago, it seemed a tall order for the tech company to overtake Rolex in the wrist-ware game, but here we are.

iPhone 8

We’ll talk more about this soon, but the event (and the people tweeting about it) glossed over the iPhone 8 and 8 Plus. Apple pretty clearly wanted to get to the big reveal – the iPhone X. So the response to iPhone 8 was forgettable.

Design-wise, the changes are relatively minor. The new phone has glass all over, which lets the phone charge wirelessly. [This wouldn’t have worked with an aluminium backing]. There are also a bunch of technical upgrades from the iPhone 7, including a better camera and True Tone display.

But overall, the response was a resounding “meh.”

iPhone X

This was clearly the pièce de résistance. With characteristic dramatic flair, Apple CEO Tim Cook proclaimed iPhone X (pronounced “ten”) “the future of the smartphone.”

So what’s new? The biggest talking point was the new face recognition software that lets you unlock your phone with a selfie.

The Apple New iPhone X #AppleEvent pic.twitter.com/szw272jPYG

— 9GAG (@9GAG) September 12, 2017

There’s also no home button, so you’d better get used to doing everything with a swipe (Tinder must be thrilled). It’s also a little bigger, Go to the full article.

Source:: Business 2 Community

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