Apple Blocks Autoplay Video in Safari Web Browser Update

By glsoane@adage.com (Garett Sloane)


Apple is taking a stand against autoplay video.

The iPhone giant said its Safari web browser will now feature the ability to keep websites from automatically playing video whether or not consumers want it. Apple showed off updates to its software lineup at the Worldwide Developers Conference on Monday.

The autoplay blocker and a “no tracking” option that hides people’s internet habits from ad targeting could impact the digital marketing business.

Apple is taking a stand against autoplay video.

The iPhone giant said its Safari web browser will now feature the ability to keep websites from automatically playing video whether or not consumers want it. Apple showed off updates to its software lineup at the Worldwide Developers Conference on Monday.

The autoplay blocker and a “no tracking” option that hides people’s internet habits from ad targeting could impact the digital marketing business.

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Source:: Advertising Age Digital

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