Aping Amazon, Retailers Play Loyalty Card in Holiday Season

By Admin After years of watching shoppers flit from store to store in search of the biggest deals, retailers are hoping their attempts at building some loyalty will finally pay off this holiday season. Chains have aggressively rolled out rewards programs in recent years, and there are signs that the efforts are beginning to get results. Hollister’s […] Go to the full article.

Source:: Integrated Marketing Today

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