An Inside Look at Pinterest's Best Summer Pitch to Brands

By glsoane@adage.com (Garett Sloane)


Pinterest has got its Memorial Day-through-Labor Day playbook planned for brands.

The search-and-save-stuff social site has been selling brands on $100,000 summer specials. A few Pinterest pitch decks, recently sent to agencies and advertisers, show the pricing and strategy it offers. Pinterest is selling ads for Memorial Day, July Fourth, wedding planning, and home design.

“People are designing their lives for all moments on Pinterest, and brands have an opportunity to inspire and connect with people on the platform at those times,” a Pinterest spokesman said in an email statement. “We work closely with our partners to leverage our insights and trend information to reach people when they are planning for a holiday or a big life event. We don’t have additional comment on the materials.”

Pinterest has got its Memorial Day-through-Labor Day playbook planned for brands.

The search-and-save-stuff social site has been selling brands on $100,000 summer specials. A few Pinterest pitch decks, recently sent to agencies and advertisers, show the pricing and strategy it offers. Pinterest is selling ads for Memorial Day, July Fourth, wedding planning, and home design.

“People are designing their lives for all moments on Pinterest, and brands have an opportunity to inspire and connect with people on the platform at those times,” a Pinterest spokesman said in an email statement. “We work closely with our partners to leverage our insights and trend information to reach people when they are planning for a holiday or a big life event. We don’t have additional comment on the materials.”

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Source:: Advertising Age Digital

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