Amazon's Food Offensive Forcing Supermarkets Into 21st Century


Walk into a grocery store 10 years from now, and you’ll see more prepared meals, personalized recommendations and perhaps even an in-house restaurant.

What you probably won’t see is a random stockpile of food and a long line at the register.

Time-consuming trips and a cumbersome checkout process are some of the top challenges that grocery stores aim to tackle in coming years, and the stakes are high. Online delivery services and deep-discount chains are threatening to upend supermarkets’ long-held perch in the food landscape.

Walk into a grocery store 10 years from now, and you’ll see more prepared meals, personalized recommendations and perhaps even an in-house restaurant.

What you probably won’t see is a random stockpile of food and a long line at the register.

Time-consuming trips and a cumbersome checkout process are some of the top challenges that grocery stores aim to tackle in coming years, and the stakes are high. Online delivery services and deep-discount chains are threatening to upend supermarkets’ long-held perch in the food landscape.

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Source:: Advertising Age Digital

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