Amazon Pushes Alexa for Prime Deals, but Some Shoppers Resist


Amazon will once again encourage deal-seekers to shop with their voices during its third-annual Prime Day sales event next week by offering discounts exclusive to people using the Alexa voice-activated platform to place orders. But most shoppers would prefer to just use their computer mouse or fingertips to put things in their shopping carts.

More than 100 deals will be available starting Wednesday for bargain-hunters using Amazon’s Echo speakers, Fire TV and other voice-activated devices, Amazon said. Voice shoppers will also have early access to some Prime Day deals two hours before the general public beginning July 10th. Amazon has offered similar deals last year and during the holiday season.

By saying: “Alexa, what are your deals,” Prime customers can get a rotating, daily list of offers through July 17. New members who sign up for the Prime service on an Echo device will get their first year of membership for $79, a $20 discount over the regular price.

Amazon will once again encourage deal-seekers to shop with their voices during its third-annual Prime Day sales event next week by offering discounts exclusive to people using the Alexa voice-activated platform to place orders. But most shoppers would prefer to just use their computer mouse or fingertips to put things in their shopping carts.

More than 100 deals will be available starting Wednesday for bargain-hunters using Amazon’s Echo speakers, Fire TV and other voice-activated devices, Amazon said. Voice shoppers will also have early access to some Prime Day deals two hours before the general public beginning July 10th. Amazon has offered similar deals last year and during the holiday season.

By saying: “Alexa, what are your deals,” Prime customers can get a rotating, daily list of offers through July 17. New members who sign up for the Prime service on an Echo device will get their first year of membership for $79, a $20 discount over the regular price.

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Source:: Advertising Age Digital

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