All About Progressive Web Apps and How They Can Benefit Your Business

By David Kosmayer

If you’ve heard of progressive web apps (PWAs) you’ve probably also heard that they deliver amazing user experiences.

They are reliable, fast and engaging — but what exactly are they? And how can they benefit small and medium businesses?

Progressive web apps, according to Wikipedia, are “web applications that use the latest web technologies. Also known as Installable Web Apps or Hybrid Web Apps, they are regular web pages or websites, but can appear to the user like traditional applications or native mobile applications.”

In short, PWAs live on the user’s home screen, and you control how it’s launched and how it appears.

PWAs make it possible to re-engage with users using push notifications, which a number of ecommerce sites are using to increase engagement and sales.

PWAs can be installed without the need for an app store, and with so many customizations, you can easily use them to increase conversions and boost your customer engagement.

Are PWAs just another trend or are they the future?

PWAs are not simply a new trend, but rather becoming the norm nowadays. There are no boundaries or rules with these web applications, and you don’t need an app store either.

This means there is no need to download anything, as they simply work directly from your browser.

Since progressive web apps install and live on the home screen of the user, it gives them an immersive full screen experience which allows you to re-engage users with the help of push notifications.

Push notifications are a great way to engage directly with your users in real-time. They can opt into communications from a website or product and receive updates instantly.

PWAs also load very fast, so they will be a great addition to a user’s web experience. It’s common knowledge that visitors quickly scroll away when a site takes too long to load, which is why fast loading times are essential. You want to make a good impression, and fast loading data is the key.

The trend is also shifting from traditional apps that have to be downloaded from an app store and then installed, to apps that are simply present in a user’s web environment.

Fast loading times, great performance and an app-like user experience with all the benefits it offers — what more can you ask for?

What does the PWA mean for your business?

Presently, PWAs are fast becoming the standard. With PWAs, your business can enrich your users’ mobile experience, offering them an improved way of connecting with you.

There are many benefits to using PWAs for your business, including the following:

  • Apps are more discoverable
  • PWAs offer a browser-based program with the benefits of an app
  • Improved performance
  • Increased engagement, and
  • Great conversion rates.

What does the PWA mean for your business?

PWAs provide a seamless transition from search to site and they load almost instantly. In short, this can be the difference between a sale for your business, or no sale at all.

Keep in mind as well that apps normally have to be downloaded, and according to a recent study, around 60% of Go to the full article.

Source:: Business 2 Community

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