Adjusting Your SEO Strategy for Voice Search

By Garry Grant

JuralMin / Pixabay

When you think back to the early days of voice recognition software, it’s hard not to laugh and imagine mad gabs. I know you mean to say, “He’s a lady’s man.” But the voice recognition software heard, “easel and ease man.” I know people who spent hours reading to their computers to train their software to recognize their voice – only to spend a lot of time correcting what the system interpreted.

That’s not to say today’s voice recognition software is perfect, but at least you can just push a button and start talking! And that’s what a lot of searchers are doing today – so much so that over half of teenagers, nearly half of adults are using voice searches more than once a day to address their search needs – everything from getting directions to help with homework, and even calling contacts. Voice search is also commonly used while multi-tasking; teenagers are likely to use it most when socializing with friends, while adults report using it while cooking.

Now that the majority of Google’s search traffic is mobile, and Google says 20% of mobile search comes from voice, it’s time to start making sure your site is ready for voice search. When you consider that over the next three years almost 1/3 of web searches will take place without a screen thanks to the number of smart speaker devices (Amazon Echo, Google Home and Apple HomePod) available on the market, neglecting mobile voice search optimization means risking your business.

Are You Considering Searcher Intent?

With mobile voice search and natural language comes the potential for more long tail keywords. Want to get an idea of the questions people are asking when they search for keyword phrases you’re trying to target? Use Answer the Public. This way, you can be sure you’re crafting content that not only answers the questions, but considers their intent, too.

Take a look at your website analytics data to learn more about the keywords and phrases people are using to find your site. Look at the ones that are bringing you the most traffic and make sure they are naturally weaved into your content where appropriate.

When’s the Last Time You Looked at Local Citations?

Many people looking for something in their local area add “near me” to the end of their query, whether or not they’re using voice search. Adding this to your on-site content doesn’t really make much sense, and would most certainly look unnatural. That’s where your local SEO efforts, particularly citations, come into play.

When Google sees “near me” it pays more attention to where the user is physically located than it would otherwise. That’s why you should make sure you not only have listings with Google My Business and other directories, but you should check and make sure the Name, Address, and Phone Number information match exactly across those listings, and keep those listings up to date. Choose your business category carefully as this can affect the types Go to the full article.

Source:: Business 2 Community

Be Sociable, Share!