Account Based Marketing is DEAD, with Trish Bertuzzi [Podcast]

By Mario Martinez Jr.

Account Based Marketing is DEAD - Trish Bertuzzi

Did you know that Account Based Marketing is DEAD? There is a new concept that makes SO much more sense than Account Based Marketing and that’s Account Based Revenue. At the end of the day, that’s what it’s all about right? Your business will expand because of the revenue that it will generate, so let REVENUE be the focus! To introduce us to this new term, we have sales expert Trish Bertuzzi on this episode of #SellingWithSocial. Trish and her team at The Bridge Group, Inc. have worked with over 350+ B2B technology companies helping them to unleash the power of inside sales. They are on a mission to help companies build repeatable pipelines and accelerate growth using both traditional and account based strategies. If you are ready to leave Account Based Marketing behind and embrace the future with Account Based Revenue, then make sure to catch this episode with Trish!

Trish Bertuzzi

Goodbye Account Based Marketing, Hello ABR!

Even though Account Based Marketing is the “Buzzword” it’s helpful to move forward with a fresh understanding and a more focused approach. That’s why Trish coined the phrase Account Based Revenue (ABR). She wants to help business leaders like you hone in on a revenue focused strategy. Are you ready to adopt this new emphasis? Do you want to see accelerated growth and increased sales? Trish isn’t just tossing out old concepts for new ones on a whim, she’s an industry expert and she KNOWS what it takes to help businesses like yours push through to the next level of success. What are you waiting for? Listen to this episode of #SellingWithSocial to embrace this new approach!

Effective Storytelling with the Account Based Revenue Strategy

Often Trish will consult with a business and face push back on her mission to move from Account Based Marketing to an Account Based Revenue strategy. She will hear leaders say that they have adopted a revenue-focused approach because they are connecting with multiple individuals on a specific account. Of course, that is a step in the right direction but Trish wants to take businesses even further and help them craft a unified story that is so compelling and uniquely tailored to that client in a way they’ve never seen before. This approach requires a lot of trust and flexibility as Trish and her team brings marketing and sales into harmony so they can tell the same story. If you’d like to hear more about Trish’s strategy, make sure to listen to this episode of #SellingWithSocial.

Shedding Light vs Casting Shade on Social

Do you feel the need to add value or make a point? You might think that both can be true at the same time but Trish points out that these options represent two very different approaches on Social. She calls it “Shedding light or Casting Shade.” Shedding light is when you see a request for help or information and you present your solution, this adds value and brings to light new Go to the full article.

Source:: Business 2 Community

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