Accenture Interactive Grabs Another Ad Agency, Buying France's Altima

By lwentz@adage.com (Laurel Wentz)


Accenture Interactive is in final negotiations to buy Paris-based digital commerce agency Altima in the company’s latest aggressive move into the agency space.

The 370-person Altima agency creates and adapts experiences for e-commerce, mobile and in-store commerce, and has offices in France, Canada, China and the U.S.

“Experiences are where brands win and lose customers, today more than ever,” says Anatoly Roytman, Accenture’s global digital commerce lead and head of Accenture Interactive Europe, Africa, Middle East and Latin America.

Accenture Interactive is in final negotiations to buy Paris-based digital commerce agency Altima in the company’s latest aggressive move into the agency space.

The 370-person Altima agency creates and adapts experiences for e-commerce, mobile and in-store commerce, and has offices in France, Canada, China and the U.S.

“Experiences are where brands win and lose customers, today more than ever,” says Anatoly Roytman, Accenture’s global digital commerce lead and head of Accenture Interactive Europe, Africa, Middle East and Latin America.

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Source:: Advertising Age Digital

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