A look at Precursive’s path to digital transformation — and a few key lessons we learned along the way
Many of us will have been involved in some form of large scale change in our current or previous company. The goal can start as something inspirational (achievable even) but then end in disaster; a car crash of tattered dreams and ‘transformation remorse’ with lots of people standing around thinking ‘we’re back where we started’ — or worse, ‘we’ve gone backwards.’
Some look at the plethora of stuff written on ‘Digital Transformation’ with a healthy dose of skepticism. There may be a consulting firm or technology vendor in your offices as we speak, pitching this dream and you are already thinking that things could go up in smoke. You are not alone, far from it — we’ve felt that way and so have our customers who are own their own form of digital journey.
At Precursive, we’re looking for ways to support and further enable the future growth of our business. We always try to centre our business around the mantra ‘build to scale.’ To achieve this, we found that we needed to change our ways of working to create more scalability and repeatability for both the people and the company. Technology would play a critical role in helping us achieve this, and whilst we didn’t label the change as ‘Digital Transformation,’ that’s exactly what it became.
Build to Scale
So, what did we learn from our experience?
Lesson 1: Get meaningful consensus
In any relatively complex project, you can expect to have more than three and up to 30 people involved with different views and personalities. Avoid gathering consensus from people by asking ‘what does this need to achieve for you?’ After the fifth person, you’ll have a requirements list as long as your arm. Rather, you should try to centre the discussion around something that you can all agree on and support. Here’s an example of how you can map this out.
Lesson 2: Use Clear, Concise Communications
Badly worded, poorly thought out and easily forgotten communication is very often where these initiatives fall down. What’s the key to good communications? Preparation. Before you even start the email, conversation, or presentation on the topic of your transformation, you need to prepare how you will structure your message to gain support from your team.
We have found that using a short survey to gather peoples’ opinions in advance and letting their thoughts/words/ideas frame the discussion can create more ‘pull through’ rather than ‘push’. By seeking their opinion, you show that they matter — and then you need to demonstrate that you have listened. Use this insight or data from your survey to frame WHY you are going down this path and HOW you will ensure that this will be successful.
Lesson 3: Choreograph the Change
Think of the work like a great meal. There’s a starter that is tasty and easy to digest, a main course which is an experience and memorable, and a dessert that is definitely Go to the full article.