A Marketer’s Guide to Minneapolis: Gearing Up for #DSMPLS + Exclusive Event Invite

By Nick Nelson

Next week, Digital Summit will arrive in Minneapolis, drawing in distinguished speakers and attendees from far and wide while placing our hometown at the center of the marketing world for a few days.

Whether you’re coming into town to join the festivities, or simply curious to learn more about the Twin Cities and why TopRank Marketing is proud to be planted here, let this post serve as your guide to the Mini Apple and beyond.

More Than Meets the Eye

If you’ve seen the movie Fargo or other representations in pop culture, you might be led to believe we Minnesotans are a bunch of hot-dish devouring, “OHHH-kay den” saying, lutefisk loving northerners.

It’s… well, alright, it’s not all THAT far from the truth sometimes. But this state, and its star cities, have much more to offer than the goofy stereotypes might have you believe.

Minnesota isn’t just the Land of 10,000 Lakes. It is also a land of innovation, ambition, and inspiration — and, consequentially, a haven for marketers.

Land of Innovation

Did you know that the world’s first successful open heart surgery was carried out at the University of Minnesota, or that our state pioneered the shopping mall? Minny is an ingenuity hotbed, always one step ahead of the curve with a thriving tech startup community that has led some to suggest MSP might be the next Silicon Valley.

St. Paul is home to 3M, a global icon for invention and innovation. Minneapolis has been named one of the 10 greenest cities in America (TopRank CEO Lee Odden, an outspoken advocate for sustainability and environmental initiatives, especially appreciates this.) The Twin Cities are among the country’s leaders in bicycle accessibility and amenities. Rent one and find out!

Land of Ambition

Beyond 3M, numerous corporate powerhouses are headquartered here in Minnesota. These include Fortune 500 companies like UnitedHealth Group, Target, Best Buy, U.S. Bank, General Mills, and many others. Being surrounded by so many nationally renowned businesses helps our TopRank team stay motivated to be top-of-class in all that we do. The bar is set high.

Land of Inspiration

Everything about our setting helps us feel inspired on a daily basis. You don’t have to venture far from the urban metropolis to find lakes, rivers, and forests. We get all four seasons, and the weather can change drastically from one day to the next, so there’s never a dull morning. The sounds of Prince, Bob Dylan, and The Replacements helped form the foundation of a lively music scene.

“Creative” is part of our mission statement at TopRank Marketing and being immersed in this versatile culture helps to fuel imaginative minds.

Places to Go and People to See in Minneapolis

If you’re coming into town for Digital Summit, and you have a little extra time open around the events, there are a few things you will definitely want to experience. (And no, I’m not going to list the Go to the full article.

Source:: Toprank Blog

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