A Guide to Voice Search Optimization

By Bonnie Harris

A Quick Background to Voice Search Optimization

There’s far more to voice search than mere convenience. It’s changing the way people receive information on the Internet, how users search for the information they need and even the users’ attitudes toward search engines in general. As Kenneth Sytian, head honcho for web design firm Sytian Productions explains, “This offers strong opportunities in terms of voice search optimization.”

If we take a look at some of the biggest players in voice search technology, the four pillars are – Apple, Microsoft, Google, and Amazon. Voice search as we know it today dates back to the early 2000s, when Google launched the voice interface for a search engine. This was a primitive version of voice search where users called a phone number provided by Google, asked a question, then opened their desktop browsers to reveal the results. Until 2013 that technology also powered Apple’s, Siri.

That all changed when Apple began using Bing’s search engine technology to power Siri. It was a predecessor to Cortana, which launched in 2014 as Microsoft’s — which owns Bing — “voice-activated assistant.” (Fact: Bing also powers search engine results that are requested through Amazon’s Alexa Voice Service, or AVS.) Yes, just like watching a child grow, progressing from the baby-talk level of recognizing few syllables, to building a vocabulary of thousand words, to answering questions with quick, witty replies, voice search has truly evolved.

Businesses can take advantage of voice search optimization and as Sytian says “future-proof their SEO strategy.” Here are some guidelines for voice search optimization from Kenneth Sytian:

Guidelines for Voice Search Optimization

  • Learn How People Search for Your Product.

Every content of your site should have the user in mind. Expand your terms since most processes are looking to pair the query with the result that makes the most sense. The closer you match, the better. How can you do this? Try voice search for yourself. If you were in the shoes of the user, how are you going to search using this medium? Simply, by asking. Focus on answering the questions that matter most to your business. For example, if a voice search user asks for “nearest local pizza restaurant”, your chances will increase if you are located near the searcher. You can do this by implementing schema markups on your site, as discussed in a few.

  • Be Mobile-Friendly

Obviously, the majority of voice search is performed on mobile devices. Note that people read mobile content differently than they do with a desktop. Make sure your site is responsive, that it adjusts based on the size and resolution of the device used, and that the content of what you are showing is relevant to their needs and gets to the point. Also, your site needs to load quickly. People who use voice searches are oftentimes multi-tasking; you should be able to deliver the information they need as soon as they expect it.

  • Optimize for Local

Aside from being mobile-friendly, another important facet to voice search optimization is content localization. This means that Go to the full article.

Source:: Business 2 Community

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