A guide to setting up Google Analytics for your WordPress site

By Lucy Barret

Of the many tools available for tracking visitor behavior, Google Analytics is one of the most famous ones.

This free tool provides website owners with insightful information about the traffic driven to their website, helping them to determine exactly where each user originated and how they ended up on the site.

So, if you are an enthusiast who is setting up a website or a new blog using WordPress as your CMS, it is highly recommended to install Google Analytics to your WordPress site.

Why Google Analytics?

A lot of visitors and subscribers visit your website daily and hence, it becomes increasingly important to track information about their visit. If you are focused and determined to monitor your website’s traffic statistics, data drawn with the help of Google Analytics can be extremely useful.

This tool helps you track how your visitors are moving ahead and navigating through your website. This information is vital because it will help you identify the key areas of your website which are doing well and the others, that need a little more attention.

After installing Google Analytics on your website, you can learn about the geographical location of your visitors, their browser information, their duration of stay at your website, pages visited and much more.

With so much information available to access, we hope that we have answered your question as to why you even need this tool. In this blog post, we will provide a step-by-step guide to help you use Google Analytics with your WordPress site. So, let’s read on.

Getting started with your Google Analytics account

For the very first step, you are required to create a Google Analytics account by using your Gmail account. A Gmail account is imperative if you want to start using the Google Analytics tool with your WordPress site.

  • Visit the signup page for Google Analytics. You will be presented with the Gmail login page. Simply, enter your Gmail account login credentials to move forward with the process.
  • You will be asked to provide information regarding what would you like to track with this service. You can either track statistics for your website or your mobile apps.
  • Since this blog post is about tracking results for your WordPress website; select the ‘Website’ option.
  • Fill in the other relevant information to start tracking with the Google Analytics.

  • Enter your website’s name, its URL and the type of industry it is related to.
  • Select your time zone so that the service can accurately track the results as per your requirement.
  • Finally, get your Tracking ID by agreeing to Google’s terms of service usage.

  • Once you have your Tracking code, copy it and keep it handy.

Adding Google Analytics to your WordPress site

There are several methods that will help you add Google Analytics to your WordPress website. We will mainly discuss two methods here that are suited to readers with a non-technical approach to blogging.

Using the plugin ‘MonsterInsights’

A Go to the full article.

Source:: Search Engine Watch

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