By Shawn Parr
We recently reached out to Chatbooks for an interview focused on storytelling, but talking deeper with their CMO, Rachel Hofstetter, we learned how amazing this brand really is. The values they operate by actively guide the way the company operates. Employees are actively and passionately engaged in the business, operating from a sense of confidence and empowerment. Their values-based culture results in high employee involvement, strong internal communication and a healthy level of risk-taking which encourages new levels of innovation. If there’s any doubt about the value of investing time in culture, Chatbooks is an example of the significant benefits that come from a vibrant and alive culture.
Culture, like brand, is misunderstood and often discounted as a touchy-feely component of business that belongs to HR. It’s not intangible or fluffy, it’s not a vibe or the office décor. It’s one of the most important drivers that must be set, or adjusted, to attain long-term, sustainable success.
A strong culture flourishes with a clear set of values and norms that actively guide the way a company operates.
Chatbooks has five values from which they operate. These values are not only values that they hire and promote by, but values that they ensure every person on their team shares.
- Grown-Ups: It’s what lets us have a flexible culture. We don’t need to track you. We expect that you will do amazing work, be proactive and do what you need to do—in your life and at work.
- Ship: You get things out the door. Be active. Make things happen. Get shit done.
- Amazing: Naturally conflicts with ship, not everything we do has to be amazing but it’s our goal.
- Optimistic: Makes us what to show up every day. What makes us a true Chatbooker—you look for solutions instead of problems.
- Kind: Makes it a fun place to work. A focused core value—we don’t hire anyone that has #s 1-4 values, but not #5.
By vetting operations around their values, Chatbooks creates an environment that sets-up their entire team for success. They are a stellar example of a living culture that drives people and performance.
It’s important to have diverse thinking and interests, but shared values and a common purpose are also a must to foster a cohesive community of people within the walls of an organization.
I encourage you to step back and ask whether the purpose of your organization is clear and whether you have a compelling values system that is easy to understand. Mobilizing and energizing a culture is predicated on the organization clearly understanding the vision, mission, values, and goals and creating an environment for them to come alive.
Chatbooks values support a number of internal and external programs. One example is their Momforce Model which is made up of over 60 men and women around the world working on their own hours at home—and 60% of those hours are outside of the typical 8am-5pm work day.
Another example is WFH Wednesdays. Expanding their mindset beyond 8-5, they offer all employees—regardless of seniority—the opportunity to work from home on Wednesdays to Go to the full article.
Source:: Business 2 Community