By Renee Shupe
Do you have Google Analytics installed on your website?
When was the last time you looked at your Google Analytics account?
Do you shy away from looking at Google Analytics because you don’t really know what any of it means?
It’s time to take the mystery out of Google Analytics and help you understand this powerful tool.
What is Google Analytics & Why You Need It
At its most basic Google Analytics is a reporting tool that can tell you what’s happening on your website. It can tell you which blog posts are being read the most, where you’re getting traffic from (called referrals), how long visitors are staying on your website and you can even track how many people sign up by using the goal feature in Google Analytics.
How does Google Analytics Work?
After you have registered for an account, you’re provided a snippet or piece of code that you or your web developer can install on your website. If you are using WordPress you can also use a plugin to help install the piece of code.
Once this code is installed data is then sent back to your Google Analytics account which is then recorded for your to view. You can usually see your first results within 24 hours if everything is installed correctly.
Getting Your Google Analytics Account Setup
Getting your account is pretty simple, go to Google.com/Analytics and login with your Google Account. Next you’ll want to install the code snippet to your website.
You can copy and paste your tracking code into your header.php file. Place it before the section, and after the tag. Please only attempt this if you are very comfortable handling code, as an error here could cause problems with your website. Or you can install a plugin like Monster Insights to help with the process.
Once you have your Google Analytics account setup you usually want to dive in and see what it has to tell you, but you’ll need to wait for about 24 hours before you can really dive in.
At this point is so incredibly easy to fall into overwhelm, confusion and a few other choice feels too. There’s so much information in Google Analytics, it’s powerful. Super powerful, I’m still learning as I go.
Let’s start with some of the essentials.
There’s lots of new terms when you start poking around in Google Analytics so it’s probably a good thing to share some of the key terms you should know.
The following is taken from my Google Analytics Primer and should help you get started…
Google Analytics Terms to Know
- Bounce rate – Expressed as a percentage, how many visits to your website end after a visitor views only one page. These are called single page sessions.
- Content experiment – This tool allows you test different versions of your web pages. It tracks how many completed activities (referred to as Goals) a page is successful in achieving.
- Conversion rate – When someone reaches your website, you want them to do something, such as join your email list or buy a product. When Go to the full article.