By Brenda Berg
There’s no doubt in anyone’s mind that having good copy is essential for SEO. Having good copy means that when search engines crawl through your web pages, they see that your content is of a high standard – both in the sense that there are no glaring spelling and grammatical errors, and also that no content is duplicated.
You may think proofreading is an outdated activity that you don’t have the time or the skills for, but I’m here to tell you that sometimes spellcheck is just not enough. The good news is that in today’s world, there are heaps of web tools that will proofread your copy for you.
Words are a powerful resource when it comes to engaging with website visitors and converting them into customers. However, they lose all their power when they aren’t used correctly. A single typo or error in your copy can detract from the overall impression of your brand and destroy your credibility. There’s no point in publishing copy riddled with mistakes – no one will take it seriously.
Good copy takes time, but most of us are low on that. The following proofreading tools will help you ensure that your copy retains clarity of message, consistent formatting, and correct word usage, spelling and grammar. They will provide you with confidence that your copy is polished and persuasive before you publish it, and help prompt your audience to take action.
1. Grammar Check
Grammar Check analyzes any piece of text within seconds to find as many errors as possible. It’s super easy to use – you simply review any underlined spelling errors, style suggestions or grammar queries in your text and apply corrections where you need them. Then the system generates a final verdict for you – giving you the opportunity to review everything again.
It’s free, but there’s a ‘deep check’ available for a small cost if you are worried about more difficult-to-spot mistakes, such as run-on sentences or dangling modifiers.
2. Spellcheck Plus
Spellcheck Plus is a great tool for people whose native language is not English. It’s great at picking up when the wrong words are used – for instance, there are many homonyms that non-native English speakers confuse.
It’s free for up to 2000 characters – for a small sum, you can upgrade to the ‘Pro’ version to lift the word limit and gain additional features that could actually help you improve your grammar overall. The main drawback of the free version is that it doesn’t provide explanations of why the system suggests the changes it does, therefore it’s hard to improve your writing over time.
3. After the Deadline
Source:: Jeff Bullas Blog