By Matt Ellis
This year the SiriusDecisions Summit makes its way to the glitz and glam (and heat) of The Venetian in Las Vegas from May 16 to May 19. Every year the event makes good on its promise that it is the “must attend b-to-b event.” Judging by the agenda, 2017 will be no different.
The schedule is chock-full of informative keynote presentations, enlightening track sessions, and hands on workshops that are sure to make four days in the desert breeze by. Anyone remotely involved in an organization’s selling or marketing activities will be able to find a session that interests them.
Trying to plan out a personal schedule that covers everything you want to see is a daunting task with a program this expansive. To help out your planning we’ve highlighted some events to keep an eye on, check them out below!
Tuesday May 16
SiriusFoundations: Account-Based Marketing
Kick off your time at SirusDecisions Summit 2017 with a session designed to teach you the fundamentals of Account Based Marketing (ABM) and how it can improve your organization’s sales and marketing alignment. If this is your first Summit, or you’ve been hearing a lot about ABM, this session will provide you with fundamental knowledge about the topic.
The session is one not to miss because of the prevalence, and steady growth, of ABM. Demandbase found that 71 percent of B2B organizations are either using, interested in adopting, or testing the strategy. Those that do participate are being rewarded for their efforts; contract values increase when using ABM—40 percent for mid-market accounts, and 35 percent for enterprise level.
You’ll walk away from this session with some account based marketing best practices and a better understanding of the strategy as a whole.
Case Study: Cathy Rowell, HPE / Victoria Bunch, Seismic
Recently, Cathy Rowell of Hewlett Packard Enterprise called the implementation and rollout of Seismic’s sales enablement platform “the highlight of my career.” That’s high praise from someone working at the upper levels of an organization like HPE.
Rowell oversaw the implementation that gave over 17,000 sales reps access to the industry’s leading sales enablement platform—in 100 days. Included in the rollout was Seismic’s new NewsCenter feature, which gives reps easy and quick access to all of the information they need to be up-to-date on organizational and industry-wide news.
This case study will walk you through how this process unfolded and the benefits HPE is already seeing from their use of Seismic. Also speaking will be Seismic’s own Customer Success Manager Victoria Bunch. She will provide the inside story of how her team was able to pull off the implementation in just 100 days.
Wednesday May 17
Lunch and Learn with Seismic: MAP + Seismic = Personalization throughout the Buyer Journey
A working lunch has practically become the norm nowadays. So why not make your lunch at the Go to the full article.