By Shane Barker
As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. So how can your brand reach consumers, and convert them?
The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing, and 94% of them found it to be effective. According to a study by Tomoson, influencer marketing yields a $6.50 return on investment for every dollar spent. And the quality of customers acquired through influencer marketing is also better.
It’s no wonder that influencer marketing is considered the fastest-growing channel for acquiring customers online. Influencer marketing can also help ecommerce websites increase brand exposure, acquire more leads and drive more sales. Below, learn how to boost your conversion rate with the help of influencers, step-by-step. Here are 9 influencer marketing examples from multi-million dollar brands, exactly what they did, why it works and more.
Step One: Work with the Right Influencers
The most important part of influencer marketing is finding the right influencers. That is, having an influencer marketing strategy. Your choice of brand influencers can have a huge impact on the success of your campaign.
Just think about what would happen if you decided to work with an influencer who’s not at all relevant to your business. Your target audience may have never heard of them. And the influencer’s existing audience wouldn’t be interested in your product because it’s not relevant to them. In other words, you’ve wasted money.
Conduct Influencer Research
There are several ways to find influencers. You can conduct a normal keyword or hashtag search on social media, then check out the top accounts and top posts that show up in the search results.
On BuzzSumo, you just need to enter a relevant keyword in the search field, and the tool will give you a list of the top influencers related to that keyword. You can easily view stats like:
- Follower count
- Domain Authority
- Average comments
With Influence.co, you can search for influencers according to category. The search field allows you to enter keywords which will then give you relevant categories to choose from.
The tool then gives you a list of influencers, and displays details like number of followers, location, etc. You can filter results based on number of followers and location if you’re looking for something more specific.
If you want to improve your conversion rate with the help of influencers, you need to choose the right influencers to work with. Here are some of the most important questions you need to ask when shortlisting potential influencers to work with.
#1: Are They Relevant?
The first characteristic to consider when looking for an influencer is their relevance. Does the influencer have a voice in an industry or niche relevant to your brand? Do they produce content that’s related Go to the full article.
Source:: Business 2 Community