By Karen Dikson
Blogging is one of the most successful marketing tools available. It can attract new consumers in many ways, helping companies to increase revenue. That’s exactly why two-thirds of companies claim that their crucial marketing goal is to generate traffic and leads.
However, with millions of blogs live worldwide, it is becoming more difficult to attract purchasers’ attention.
In such competitive environment, companies are adopting different marketing strategies to write attractive online contents and create more lead magnets.
Ways to Turn a Business Blog into a Lead Magnet
In this article, we will show you 8 ways to turn your business blog into a lead magnet. Let’s check them out!
Blog Title Optimization
First things first – make sure that your blog title is SEO-friendly. As almost all online endeavors start with search engine inquiries, you cannot afford yourself to make a beginner’s mistake.
Create a trustworthy title with powerful keywords. Users will notice your posts only if you make it visible. This is the first precondition to even thinking about respectable blog traffic and lead magnets.
Redirect Users Instantly
It is true that users usually don’t read a lot. Sometimes your lead magnets might end up unnoticed.
If you really don’t feel like waiting too long for users to make their move, you can be proactive and give them an immediate welcome redirect to the main lead capture webpage. This can be a bit disturbing for passionate learners, but it will cut a long story short for potential buyers. Only try such an aggressive approach if you feel very confident about your offer.
You should always apply the call-to-action (CTA) model on your blog page. To put it simply, CTA is the connection between the blog and the landing page which offers added value to users.
They have to leave their email and other basic information, which grants them access to the premium content you are offering there. If you offer interesting content, which you certainly do, consumers will take a few seconds to fulfill a brief form. This is a nice hook for serious consumers, but companies often neglect it for some reason.
Tease With Reviews or Personalized Contents
You can use the blog to make a tempting offer – readers leave user information, while you provide them with some free reviews, guidelines or analysis. This type of giveaway should be valuable to the consumers and more informative than generic content.
It is typically done as a downloadable PDF or other document of compelling and/or educational content. In case you can give users a more personalized piece of content, feel free to tease them and ask for personal information in exchange.
Create an eBook
Since your company is probably specialized in one or only a few businesses, the blog is most likely packed with a huge number of posts about the same subject. This is the perfect situation for you to create additional content using old sources!
You should compile an eBook from various blog posts, give it a unique title and create a logical article structure. Go to the full article.