By Andi Graham
“Death by committee” describes the slow, painful death of an idea, initiative or project from the stifling effects of the bureaucratic process. It’s death by suffocation from too much well-intentioned attention.
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It’s also a death we’ve witnessed firsthand on more than one occasion.
Whether it’s a non-profit organization, a municipal agency, or for-profit company, there is usually a group of executives or board members who need to see and approve the work we do. After all, a website or marketing program is the voice of the organization at large.
Working with a committee or a board — or even a team of executives — can be painful and challenging, both politically and intellectually. The good news is that with the proper approach and tempered tenacity, we can keep your initiatives on the rails and moving forward.
1. Understand the overall goals of the board.
The outcome or deliverable of our work together is not always the long-term goal of the board.
How do you avoid this? You need to get the lay of the land. What problems is your digital agency pulled in to solve? A new shiny website isn’t usually the end-game. There’s always something under the surface.
Make sure everything you have planned, from the actual project assets right down to the way ideas are presented and work is prioritized, aligns with their vision and addresses their true grievances.
2. Get buy-in early.
Don’t wait until you have a full homepage mockup or a marketing strategy to share with the board.
Bring the board in early, and get their buy-in to the high-level approach of the project or program. Work with your content or marketing strategist to put together a list of goals you’re going to achieve, and the myriad ways you’re going to try to tackle them. That includes an approach to voice and tone, some design and aesthetic mood boards, and perhaps some ideas of campaign elements. Your digital agency should be able to create whatever you need to be able to present the problems and proposed solutions without getting too specific.
3. Make sure everyone knows the timeline.
A good agency’s production schedule works like a well-oiled machine, but unexpected directions can throw a wrench in the gears.
Work with your board and your digital agency to establish exact milestones and deliverables that the board needs to see and approve prior to starting the project. If the project plan changes, reconfirm the production schedule with the board rather than surprising them with either more or less than they’re expecting.
Share and re-confirm the agreed timeline throughout the project lifecycle. When someone starts to stray too far, ask if this new direction is worthy of the time (and money!) it may cost your organization.
4. Bring your agency to the table.
You don’t have to go it alone — that’s why you hired a digital agency!
You should never be presenting strategic approach or design solo. Having experts by your side when you’re showing the work helps fortify the position and allows the agency to show their thinking. When you Go to the full article.
Source:: Business 2 Community