By Katy French
We’ve created many data visualizations with many different partners, so we know first-hand what makes these projects succeed and what turns them into a total disaster. To make sure you get the best work from your data visualization agency, we’ve put together a few insider tips on how to communicate and collaborate the right way.
8 Tips to Do Great Work with a Data Visualization Agency
It’s not easy to find the right data visualization agency for your project. (If you’re still on the hunt, check out our tips for how to vet them.) And once you find the right partner, the work doesn’t end there. You don’t want a gun for hire; you want a collaborative partner who will help bring your data to life. But working together means you each have a responsibility to do your part. To get the best work from your data visualization agency—and the best project possible—here are a few tips to make the process a little smoother.
1) Communicate a Clear Goal
Your data visualization agency is made up of expert designers and data storytellers who are adept at creating visualizations to communicate a specific purpose. They need to know not only what the goal is for this particular project but how it plays into your larger communication goals. Is it meant to engage people on social? Will it be used at a tradeshow? This info will influence their decisions at every stage, from the language they use to the format they use to present the data. Start off on the right foot with a detailed creative brief to clue them in. Here’s how to write one if you haven’t done it before.
2) Don’t Just Dump Your Data on Them
It’s exciting to have a partner who can dive into your data, but that doesn’t mean they’re your personal assistant. Far too often a client will get so excited they’ll send over every single piece of data they have, giving us a veritable ocean of data to wade through. This wastes precious time for the data visualization agency and, ultimately, your organization—the longer they take, the longer you wait. When you deliver data, it should be:
- Decently organized: Make it easier for your data visualization agency to “see” what they’re looking at.
- Complete: We can’t tell you how inconvenient it is to go back and forth in search of a few missing numbers. Clean and sort your data to avoid this.
- A reasonable amount: Sometimes people come to us with three stats and ask us to turn it into a data story. Other times, as we mentioned, it’s an insane database of randomness. Provide a solid data set that gives your data visualization agency enough to work with.
3) Let Them Extract the Most Meaningful Insights
Source:: Business 2 Community