By Megan Totka
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What do you think of when you hear the term SEO? Many people think of keywords and focus a large part of their time trying to perfect the keywords they choose. If you’ve been focusing on keyword optimization and the results you want aren’t there, you should turn to some other things to significantly improve your SEO.
A good thing to keep in mind is that search engine algorithms rate the relevance of keywords on pages and in the meta data, but also evaluate other information like the time visitors spend on your site, the presence of broken links, the inbound and outbound links, bounce rate, the pages viewed and more.
To improve your website’s ranking, you need to get users to stay on your site and interact with your content. Do this by improving the usability and user experience on your website.
Take a look at these eight things you can do to significantly improve your SEO.
1. Provide high quality, useful content
The amount of time visitors spend on your website can affect your SEO ranking. Visitors tend to stay on your website for longer amount of time (also called dwell time) when you provide useful content. Research shows that content around 2,000 to 2,500 words ranks the highest in search engine results.
The word count of your content isn’t the only thing that impacts the SEO world–no one will read what you share if it doesn’t help them–but longer content does give you the ability to provide greater value, include more keywords, add outbound links, and get people to stay on your page and spend more time reading. High quality content is one of the most impactful SEO best practices to generate sales and generate business growth.
2. Improve load speed
Users might leave your website if the pages don’t load immediately–even waiting five seconds for a page to load hurts your dwell time. Pages that don’t open quickly increase your bounce rate, reducing the number of pages people view. Both of these things hurt your SEO ranking.
Some steps you can take to speed up your page load, from using caching plug-ins to making sure the code is streamlined and clean, will help your page load more quickly. Remember to minimize redirects and ensure all images are properly optimized to reduce file size, improving the speed of load. This is essential to business success whether you offer private jet rental services worldwide or have a small e-commerce clothing shop.
Make sure you use good, high quality images: according to research, quality images often increase conversion rates. Make sure to optimize images to generate empathy, improve trust, and create a better experience for the visitor.
3. Optimize your images
In addition to image sizing and file format, you can take other steps to ensure the images you use are on your side when it comes to SEO. When you do this, you’ll show that your content is relevant to search Go to the full article.
Source:: Business 2 Community