All of us in the modern world, from individuals to businesses to public organizations, have two identities: the one that exists in real life, and the one that lives online. Your online reputation can be fickle, plummeting overnight faster than a dissatisfied customer can strike the “submit” button on a review site. These internet reputation statistics will help you better understand the online landscape so that you can focus your resources in the directions that matter most.
Now, more than ever, people look to the internet to get information and formulate opinions on people and businesses. With few users perusing below the top three results that pop up in a search query, first impressions are even more important online than in real life. Miss your chance to make a positive impact off the bat and you may never get another opportunity.
In light of the internet’s power to make or break your reputation, here are eight of the most significant online reputation management statistics –– and advice for how you can use this information to better shape your image.
Across the world, people turn to search engines first.
The 2017 Edelman Trust Barometer shows that 64 percent of global respondents trust online search engines the most when conducting research on a business. In fact, the study found that the internet was unanimously voted as the first source of information for general business information, news, or to confirm or validate rumors. Alternatively, trust in traditional forms of media has dropped.
Your search engine image goes beyond your ranking on the page. Even the “auto-complete” responses that pop up in Google can give new customers pause –– or inspire them to learn more about you. It’s important to think (and search) like your customers would in order to determine what your online presence is really saying about you.
Google controls 78% of search engine traffic.
Google controls 77.98% of desktop search traffic with Bing trailing far behind at just 7.81%, according to data from Net Market Share.
Each search engine has its own unique algorithm that determines your relevancy, authority, and utlimately, your ranking for a given search query. The nuances of the algorithms are largely unknown (and the search engines make sure to keep it that way), but your best bet is to focus your efforts on improving your ranking with Google. That being said, you can’t quite ignore the other search engines –– 7.81% might seem like a small number, but not when you consider just how many people are searching on a daily basis.
91% of North American consumers read online reviews to learn about a business.
For better or for worse, most consumers are checking out Google Reviews, Yelp, and other customer feedback systems to get more information on businesses, says the most recent BrightLocal Consumer Review survey. Consumers often take into account what other people write about a brand, product, or service to determine if it’s a “good” business or not.
If reviews are overwhelmingly positive, the survey reports that Go to the full article.
Source:: Business 2 Community