By AJ Agrawal
Nikin / Pixabay
You’re stuck. Traversing the online landscape and getting noticed was harder than you thought at first. But then after you’ve invested a ton of money into an online marketing campaign, you’ve realized that those efforts at lead and conversion generation from SEO aren’t working either. It leaves you confused and wondering where you could have possibly gone wrong. Luckily, there are a number of telltale patterns to unsuccessful SEO efforts.
Correlating Traffic With ROI
55 percent of all visitors will leave that site within 15 seconds. The belief that the more traffic your SEO efforts generate directly translate into a greater ROI is a flawed one. That’s because while SEO can drive traffic to your site, its full value does not manifest unless the user signs up for an account or makes a purchase. For example, if your site got one million hits but not one user bought anything or signed up, the traffic you are getting is essentially useless.
Believing That Paying More for SEO Brings Greater Returns
SEO costs a lot of money, but quantity does not mean quality. Many businesses spend upwards of $1500 to $3000 a month on SEO costs with nothing to show for it at the end of the day. Think about it this way, there are only so many businesses that appear on the first page of a Google search, so all of those other businesses that pay for strategies which don’t get them to the top of the first page are burning through a lot of money.
Investing In SEO Without Understanding It
SEO is defined as a marketing discipline that focuses on growing visibility in organic search engine results. The point of organically growing your visibility is that paying for a top spot on Google or another site is expensive. Users and potential customers view a sponsored result as an “illegitimate” result since it is displayed at the top because of money rather than its relevance to their search. Not grasping the basics of why you are even implementing SEO measures in the first place can cost you dearly in the long run when you don’t know the right time to cut your losses.
Two people can say the exact same joke, but the timing of their delivery determines its impact on an audience. The same thing applies to SEO, except we’re talking about searches rather than jokes. It may be surprising to find out that certain keywords have peaks during different times of the year. For instance, basketball has shown a significant peak during the months of April to May according to Google Trends. If your SEO efforts are timed such that the search volume for your word or phrases is low during a certain time of the year, it can negatively impact your ROI.
Giving Up When It’s Too Early To Tell
Day trading and managing SEO will be your worst nightmare if you’re a defeatist. There are huge fluctuations in search engine traffic to even the most popular sites. Moz Go to the full article.
Source:: Business 2 Community