Publishing high-quality content is an important part of developing a successful website. Not only does it help to attract viewers to your website, but it also establishes your business as an authority in the online space and can help improve your search engine rankings!
But what do you do if your content fails to attract readers? This article will identify 8 Reasons Why No One Cares About Your Content — and what you can do about it!
#1 — Your content doesn’t focus on the needs of the reader
Visitors to your website will only be interested in reading content that they find valuable. For content to be perceived as being valuable, it must be relevant to the interests of the reader and be educational, interesting or entertaining. If you are writing on topics that no one is particularly interested in, don’t be surprised if your readership drops off!
Find out what your readers are interested in by asking them questions on social media and in your blog comments section. You can also use Google Trends and BuzzSumo to find out which topics readers are currently interested in.
#2 — Your content isn’t unique
It is important to always write your own original content or hire a professional writer to do it for you. Not only will duplicate content be ignored by users — it may negatively impact your website’s search engine rankings. Although Google doesn’t issue penalties for duplicate content (unless the entire site’s content is scraped), your site will end up down at the bottom of page 10.
There are various tools available to help you find interesting and original ideas for articles, including Buzzsumo, EpicBeat, and ContentGems. Use these tools to find useful topics that your readers will enjoy. Even if your topic isn’t particularly unique, try to take it on from a different angle to give your readers a new perspective.
For instance, you can use a tool like Ahrefs to find best-performing content on other people’s websites and make a better, up-to-date version of it.
If you happen to have Ahrefs (if not, you can get a 14-day free trial), simply log-in to your dashboard, input a domain URL of any website and navigate to the left-hand sidebar.
You are then given a choice to see top content by links, links’ growth and social shares.
#3 — Your content is difficult to understand
When writing content, it is important to focus on readability. Because online users tend to scan content, they prefer text to be in small chunks that are easy to consume. That is why bullet lists and short paragraphs can make your articles more effective.
Additionally, you should keep your language simple when possible. Complex terminology and overly verbose prose will turn most readers off immediately. Learn how to make your content informative without it being unnecessarily complicated.
#4 — Your blog is too “sterile”
If your blog is very technical and does not read as if it was written by a human, expect readers to Go to the full article.