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If you’ve been asking yourself how to compete with stores like Amazon, then this is the post for you. In a market where personal service is ‘in,’ and with customers opting for the latter more often than not, small businesses have a natural upper hand over the big dogs.
To keep the upper hand and gain momentum in your niche over bigger eCommerce competitors here are our top 8 tips on how you can run with the big eCommerce dogs.
1. Be Available
The more available you are to current and potential customers, the quicker you can answer questions that could be standing in the way of a possible sale. It also makes you more transparent and therefore more trustworthy, which is impressive when competing with bigger, more established brands.
One of the best ways to do this is by implementing live chat onto your online store. It’s cost-effective, highly convenient for customers and makes you available. For Shopify, apps like Zendesk, or for WordPress, apps like WP Live Chat Support can get you available in no time.
2. Focus On Customer Service
As we mentioned in the intro, customer service is one place that small businesses can exceed over even the biggest brands. By providing top-notch, personal service with human interaction, you can go a long way over brands that are too big and corporate to do the same. Customer service not only amps sales, but helps build lifetime loyal customers.
3. Have That Personal Touch
From your About Page story to the way you interact with customers through your CRM tools and social media, keeping it personal will help you establish a connection with your customers and make you more relatable. Customers respond well to personal service and real-life stories. You can make sure your online store has a personal touch by:
- Showing the behind-the-scenes of how your products are made
- Sharing real stories of customers and in-house employees
- Showing off your human side and keep it fun
- Speaking from your heart when telling your story
4. Offer a Loyalty Program
Boosting customer loyalty is vital for the longevity of your online business. It is also a great way to rev up your sales and stand tall against big names like Amazon or Zappos. Loyalty programs can be everything from offering VIP discounts and deals to rewards for social likes. Here are some types you could use:
The Point System
Reward customers with points based on their purchases – points that accumulate over time and can be used towards a store credit or a free gift.
The Value-Based System
Offer to reward a charity or social responsibility cause based on sales.
The Tier System
Divide customers into groups based on the amount they spend and then offer ‘perks’ as they go up in tier.
The Paid System
Customers can pay a monthly subscription to be part of your VIP group and therefore get access to exclusive discounts and deals.
Source:: Business 2 Community