By Mark Miller
If you’ve been even remotely connected to the realm of digital marketing recently, you’re no doubt aware of its constant, rapid changes. Digital marketers have been forced to evolve and add new skills to their marketing stack in order to remain competitive.
As digital marketing recruiters we have a firsthand perspective on digital marketing trends and what businesses are looking for in their new marketing hires. We notice the most desirable skills change quickly over time and vary widely between fields, from analytics to creative and everything in between.
What Digital Marketing Recruiters Want to See
We recommend adding some of these particularly hot skills to make your resume a little more irresistible and improve your career options. This list isn’t entirely complete, but features some of the hottest and most in-demand skills among digital marketing positions this year:
1. Content Marketing
Though the hype surrounding it has waned, content remains the “King of Digital Marketing” in 2017. It’s no longer the “pretty new thing” everyone is talking about, but has matured to be a mainstay cornerstone of almost any comprehensive digital strategy.
Brands have finally started to catch on that they need to be producing a steady stream of high-quality content in order to attract their audiences. And thanks to new analytics capabilities and tools, the ROI has never been more apparent.
Now anyone who can plan, strategize, create and promote compelling, engaging content is in high demand from digital marketing recruiters and content marketing staffing specialists.
What makes it such a valuable skill? Content now touches nearly every component of a complete marketing program today. No matter what field you’re in, understanding what quality, well-targetted content brings to the table is crucial to getting and retaining the attention of potential customers.
2. Lead Nurturing
The 2017 B2B environment is unlike previous years’, so don’t expect to draw up an effective marketing plan that looks the same as last year’s. As customers increasingly reject hard sales tactics and cold calls, businesses look to lead nurturing and B2B lead gen agencies as a better solution to generate sales.
Skills within the realm of lead nurturing and client development are in especially high demand. The ability to truly understand a sales and marketing funnel, design and attribute personas, and then methodically convert prospects into customers step by step is extremely valuable, especially to B2B marketing recruiters.
Professionals with experience in this area should be sure to note it on their resumes and in their LinkedIn profiles. Be sure to mention any experience you have with demand generation, audience segmentation, campaign management, conversion rate optimization, and navigating the buyer’s journey!
3. Email Marketing
Email is a mainstay in the marketing toolbox, but marketers need to continuously update and innovate their email tactics to cater to changing user expectations. It’s one of the oldest digital channels marketers have had to reach customers, yet it continues to change and provide some of the consistent ROI out of any marketing outlet.
Smart businesses, agencies, and digital marketing recruiters are hungry for email marketing staffing candidates Go to the full article.
Source:: Business 2 Community