By Wendy Marx
No matter your size, thinking big is pivotal to success in B2B PR. That is how you achieve thought leadership and brand recognition.
It’s easy to think small — to stay in your comfort zone, where you knock off a press release every once in awhile, and call it good. Successful PR, however, is all about pushing boundaries, embracing new techniques, and staying ahead of the curve.
Learn how you can take your B2B public relations to the next level, and think bigger for your company. The following are 8 ways that you can amplify your company’s content, and meet your B2B public relations goals.
8 Ways to Bring Big Ideas to Your B2B PR
1. Work Backwards From a Clear End Goal
Start with your end vision. What would you like to accomplish as a company? A great way to bring an idea to life is by starting with the end-product. A key component to your vision might be to write down that dream headline that you would like to see when your vision comes to fruition.
For instance, would you like to get press coverage for your involvement in charity? Then start big. Imagine the successful headline that will put you on the front page. It could be something like, “Local B2B Firm Meets Goal of Feeding 1,000 Hungry Families.”
Have you already thought of your dream headline? Once you have it, work back from there. Set smaller, more manageable goals that will help you reach that big headline. You’ll find it easier to get more people on board and involved when you have a set end-goal to pursue.
2. Invite Influencers to Contribute to Your Content
Influencers are a big deal in niche industries, and can amplify your content’s reach. While it may be difficult to get an influencer on-board for a full guest post, it’s a much easier task to get a blurb or pro tip from an influencer that you can then leverage within your content.
Imagine the power behind such blog posts as,
15 Pro Tips From the Security Industry’s Leading Experts
[Influencer’s name] Weighs in on the Biggest Problem Facing the Security Industry
Once you have this content locked down, you can leverage your influencer involvement to promote it. Build anticipation for the content by talking it up on social media before it is released. Once it’s out, tag the influencers involved on social media so that they can share it with their audience. Share it several times to ensure that the maximum amount of people get a chance to read it.
3. Make Your Content Recyclable and Magnetic
Your content shouldn’t have an end-date. Once you hit publish, there’s plenty you can do to extend its usefulness. For example, make it easily shareable. Create click to tweet links of several important snippets of your content that people can easily share on Twitter. Create social media images with influential parts of your content that others Go to the full article.
Source:: Business 2 Community