8 Essential Tools for Online Reputation Management

By Patrick Whatman

padrinan / Pixabay

Your brand’s reputation affects the business directly. People won’t buy your products if they don’t feel they can trust you. Or worse, if they feel that others don’t trust you.

Let’s not let that happen.

There are practical steps you can take to improve your reputation online. Even better, there are tools that’ll help get you there faster. We’ll go through each of these in detail in a moment.

But first…

What is online reputation management?

We previously wrote a 5-step action plan to improve your online reputation. In truth, those five steps actually fall under two broad themes:

  1. Understand what people think and say about you
  2. Actively improve your online reputation

So that’s how this post has been divided. The first four tools let you know what your reputation looks like right now. That’s essential – if you don’t know what’s working and what’s not, it’s awfully hard to improve anything.

The next four let you actually reach out and impact people, to start building a more robust brand reputation online.

So let’s dig in!

Understand what people think about you

1. The Brand Grader

Brand Grader Big Blog

Everybody loves a free tool! The Brand Grader gives you a quick overview of a brand’s online presence in seconds. Simply choose the company or product you’re interested in, and you’ll see:

  • Their biggest web influencers: major blogs and news sites talking about them online.
  • Their top sources: see whether most of their mentions come from forums, images, or news sites.
  • Brand sentiment: whether people speak about them positively or negatively.
  • Location of mentions: where in the world people talk them:

Screenshot 5@2x

And those are just a few of the very interesting and often enlightening data points provided.

It’s not designed to be comprehensive – that’s what the other tools on this list are for. Instead, the aim is to quickly understand some of the things a brand does best, and what’s not working so well.

For a free tool that takes a few seconds to use, the results are powerful!

2. Reputology

As the name suggests, Reputology is just what many brands need to protect their reputation. This tool specializes in review tracking – to let you easily find and monitor brand reviews all over the web.

If Yelp, TripAdvisor, and Facebook reviews have a major impact on your business, this is the tool for you. And let’s face it, reviews play an increasing role in sales for most businesses these days. More and more people turn to reviews before making a decision.

One benefit of Reputology over the other tools on this list is that it’s location-specific. For brick-and-mortar stores, this is important.

Let’s say you own five fruit and vege shops – we’ll call them “Melonor Rigby.” (This name is free to a good home). With Reputology, you can monitor each shop location separately, to compare reviews for each. If the Main Street location consistently receives 5-star ratings, while the High Street location only gets 3-stars, you’ll need to Go to the full article.

Source:: Business 2 Community

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