Anytime you send an email campaign, the chances are that a few recipients will unsubscribe. No matter how stellar your content is or if you offer colossal discounts, they will do it. People’s needs evolve, and what was cool yesterday might be utterly dull tomorrow. Don’t take the rejection personally—it’s just a matter of preference.
Conversely, you should take action when you fail to deliver an important message. Maybe you didn’t send it at the proper moment, or the recipients might have deleted it by mistake or forgotten about it. In this context, it makes sense to send a friendly reminder email.
In the next lines, I will show you when to send and how to write reminder emails. Without a doubt, reminder emails will grow your conversion rate.
When to Send a Reminder Email
There is no carved-in-stone rule about when and how to send reminder emails. Across time, sending reminder messages have proven to be more useful in some particular cases, such as
- invitations to an event;
- late payments;
- huge discounts;
- missed deadlines;
- shipment reports;
- policy update details.
A good rule of thumb says that three friendly reminders are enough. The recipient probably saw at least one of your subject lines or emails, and he isn’t interested in your offerings.
How to Send a Reminder Email
How to write a reminder email for an event, missed deadlines, or other special cases are standalone topics deserving particularized strategies. However, there are some strategic things to apply when sending a friendly email reminder regardless of its purpose.
1. Schedule Reminders to Help Recipients
It’s a no-brainer that any email must provide value to its recipients, and a reminder email is no exception. Schedule these emails for maximum efficiency. In the most case, the best scheduling strategy relies on common sense.
For instance, to inform participants about your upcoming webinar, we recommend sending three emails—the first, a week before; the second, a day before; and the third, an hour before.
A shipment report might only need two emails—the first when the shipment starts, and the second when it arrives. To satisfy people who want granular control, you can add a link in the email to a tracking app displaying the shipping status.
2. Write a Proper Subject Line
The subject line should inform the reader about the email’s purpose. Don’t be too pushy, but make it clear. Creative formulas might not work in this case, so go for a direct message. Therefore, don’t be afraid of using one of the following subject lines:
- Reminder of your discount;
- Reminder of our webinar;
- Secure your place for today’s event;
3. Deliver Concise Information
A reminder email has a clear purpose, and its copy should complement this approach. A single paragraph providing clear data works miracles. Recipients appreciate that you value their time, and they will repay you.
On the other hand, don’t forget to mention all the essential details. Specify that date, place, and what the email recipients will get from your offering.
Don’t make your email rely on the previous reminders. Craft each reminder email in such Go to the full article.
Source:: Business 2 Community