Your content defines your business. It also sets you apart from your competitors. In today’s age of social media engagement, it’s imperative for companies to be visible online. While publishing content is just one side of the coin, the other is placement of the content. Where, when and how you publish your content makes all the difference in the world when it comes to content marketing.
One very important aspect of content marketing is consistency. More than 60% of marketers online create at least one piece of content per day. It’s been observed that companies which engage in consistent content creation have 6x conversion rates YOY compared to companies who publish content occasionally. It’s easy to see that higher the rate of content creation, greater is the visibility.
Now let’s talk about placement. Original content, if published at the right time and posted at the right place, can get you a bigger customer base, than any other traditional forms of marketing. Marketers have observed that about 61% of consumer purchase decisions are a result of custom content and that’s a huge number. If done right, your content could catapult you into the big leagues.
Reaching the right people, at the right time
While most marketers find it easy to curate content, they find scheduling the publication of the posts difficult. A company’s content can be successful only when placed correctly.
So, how do you ensure that the content you create hits the right spot? There are various tools and software available online that are designed to help marketers in their content marketing efforts. Here are seven media tools that you could use to simplify your content marketing:
If you need quality content on a regular basis, ContentDJ is the ideal marketing tool to use. Users need to input Rich Site Summary (RSS) feeds and hashtags into the tool and ContentDJ will do the rest. From identifying trending topics to scheduling your posts, everything will be automatically handled by the tool.
The tool also helps users identify the best times for uploading their content. As placement is extremely crucial to the success of a marketing content, ContentDJ’s scheduling feature is extremely beneficial. The tool allows users to synchronize the publication of posts on all social media platforms – Facebook, Twitter, LinkedIn, WordPress, Pinterest, Instagram and more. Users can choose a 14-day trial, after which the cost of annual subscription is $470.
With its extensive content library, state-of-the-art RSS feed reader and auto-posting feature, DrumUp is the ideal tool for marketers who don’t want to be bothered by cumbersome content posting procedures.
The tool allows users to post content on Facebook, Twitter and LinkedIn. All types of content – blog posts, reviews, case studies, interviews, testimonials, guides and more can be published through the tool. Users can even input the RSS feed of their own blogs and websites and DrumUp will automatically schedule content publication across various social media platforms.
The price of subscription is based on the number of profiles created with the prices placed at Go to the full article.
Source:: Business 2 Community