It is a truth universally acknowledged that blogging can be extremely advantageous for your business. In fact, there are few reasons not to keep a business blog.
A blog can drive traffic to your website by incorporating SEO-friendly keywords and skyrocket your search engine rankings. It also opens up a valuable channel of communication between you and your clients, builds trust, and generates new leads that translate into tangible business gains.
Even better, a blog can help you establish yourself as an expert within your field, and share your knowledge and experience in an engaging manner.
While creating content for a business blog undeniably requires considerable time and effort, there are a number of free or low-cost ways to optimize your site for search engines. Here are 10 effective and economical ways to become an SEO superhero.
1. Outsource the work
Producing a blog isn’t a part time job – if you really want to optimize your website for search engines, then you’re going to need to post regularly and in depth. As these blogs also need to brilliantly reflect you as a business person, they should be original, high-quality and editorially flawless. And that’s hard work.
Aside from being a huge time commitment, it just may not sit well with your existing talents. For this reason, many businesses choose to delegate their blog writing or content creation to external third parties.
You can easily find a content writer or editor by posting an ad on a site like Upwork or Freelancer. Other websites don’t even require an ad from you – you can simply select the service you’re looking for, and it will be assigned to an expert. Check out UK Writings or Big Assignments for this sort of thing. You can also find a low-cost automated service for writing and proofreading on People Per Hour.
2. Use tools to improve content
Without consistently high-quality content, your SEO rankings will flounder because you will simply lose the interest of readers. To make sure every blog is top-notch before you post it, without the help of an external editor or proofreader, you can use the handy guides available at Australian Help or Academized to ensure your language, tone, and structure are perfect.
It’s also essential to remember that blog posts of around 2000 words are best for SEO. You can keep an eye on this with Easy Word Count.
Furthermore, never forget to reference authoritative outside sources, as Google pays attention to what you link to in an article. Similarly, every article on your site should be accompanied by social share icons to fully optimize the opportunity to earn more inbound links and gain further authority for your site.
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Source:: Jeff Bullas Blog