By Greg Cawood
Over the past 5 years, we have seen the widespread adoption of video as part of our daily online life. Millions of people take videos with their digital cameras and mobile phones and upload them to YouTube and Facebook each day. But video content isn’t just for capturing precious moments with your loved ones. Video marketing is also becoming the preferred medium of communication with prospects and customers online.
At IQnection, we recognized early on that video marketing was going to become the way of the future, and invested heavily in building a robust video production capability. Today video is becoming one of our core services, and we think that it should be part of virtually every website and inbound marketing campaign.
- Selling is about storytelling, and videos are a great way to share a story.
People need information to make informed decisions. Videos that engage people by telling a story in which the viewer can image themselves are an extremely effective way of demonstrating the benefits of your products or services.
Imagine a video of someone actually using your product! Rather than a video which is simply a demonstration of how the product or service works, think of a story you can create around the experience of using that product or service. One of the golden rules of branding is to make the customer the center of the stories your brand tells. Showing customers how someone might engage with your product throughout the day is a great way for people to imagine themselves using it.
- Videos keep people on your website longer and engage them with your content.
Short, informative videos keep people engaged with your content significantly longer than text and pictures. In fact, people stay on websites with videos 60% longer than sites with just text and pictures. Google likes pages where people spend time, which they refer to as “dwell” time.
- People work with people, and video helps people get to know, like and trust you.
Not only do videos show the features of your product or service, they also provide an opportunity to showcase your personality. Because you have so much control over how information is presented, you have the unique opportunity to showcase the culture of your company or lifestyle that aligns with your product.
It can help create a more genuine connection with your audience, so your potential customers come to trust you.
- Videos keep your audience interested, no matter your product or service
While not every product has popular appeal, there is someone out there who is VERY interested in what you have to sell; your target audience. They are taking the time to research your products, and they care about what they see. Videos give you the power to visually show off your product or service in a short amount of time. This is your opportunity to make something captivating for your audience, so they stick around to learn more Go to the full article.
Source:: Business 2 Community