7 Opportunities Perfect for Building and Using Email Templates

By Samantha Ferguson

Email Template – Welcome Email

We know that email marketing is valuable: research shows it drives incredible ROI for every dollar spent (as much as $44 for every $1, in fact.)

But some marketers feel that designing and sending that first email campaign is overwhelming. Luckily, that’s not a problem anymore.

Thanks to email templates, you can quickly build and send beautiful, professional, and objective-oriented emails in minutes. You can insert your branding into existing templates provided by your email service provider, or you can build custom templates of your own.

Let’s look at a few times when using email templates will help you send beautiful emails in an efficient manner. We’ve also included some best practices for creating templates of your own.

1. When you want to welcome subscribers to your list

Welcome emails help you make a memorable first impression with new subscribers who are getting familiar with your brand. They’re also a good opportunity to provide subscribers with relevant account information and thank them for signing up.

There are a few best practices for using these types of email templates that ensure the resulting emails are valuable for the recipient:

  • Keep it cohesive. When you create and customize an email template to welcome customers, make sure you use your brand’s colors and fonts. In turn, your first impression is one that reinforces your branding and shows subscribers that you are professional and polished.
  • Provide a perk. Show new subscribers you appreciate them by sharing a discount, reward, or a free educational item. Put this reward front and center with a bold image and copy above the fold.
  • Provide next steps. Reinforce interest by letting new subscribers know what they should do to keep moving forward. Within your template, consider including links to how-to articles or videos, as well as links to customer support content to proactively anticipate needs.

2. When you want to keep subscribers in the loop

Email newsletters help you stay in touch with subscribers and keep your brand top-of-mind. By building an email template that you can reuse again and again, you can keep people updated on the latest news, events, and promotions you’re offering without reinventing the wheel every time.

Email Template – Build Your Email Newsletter

As you create your email newsletter template, remember:

  • You need a plan. Have a content calendar for your emails, so you’re never scrambling to put together a worthwhile email.
  • Create bite-sized content. Write and design for skimming readers with snackable content. It’s a good idea to break content and images into sections, so it’s easy to consume.
  • Mix it up. Offer a variety of media (think images, guides, videos, training, etc.) to keep your subscribers interested and curious about your emails. According to research, including the word ‘video’ in your email subject line can boost open rates by 19%.

3. When you want to announce a new product

Share the good news about new products with an email that puts your fans on notice and builds excitement around the Go to the full article.

Source:: Business 2 Community

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