By Alex Jasin
Once upon a time, when Yahoo! was one of the most dominant search engines and Google was nowhere to be seen on the ‘most popular search engines’ map, search rankings depended solely on web page content.
But then Google rolled out its PageRank Algorithm and completely changed the way in which search results were displayed. Rather than simply focusing on the content of a web page, Google would, through the algorithm, also seek to understand the number of other websites which linked to the page. The logic being that if a significant number of people linked to a page, it must be useful.
This quickly became a building block of modern search values. Link building is not dead – far from it – and it’s likely to stick around for a long time. It’s vital to any solid SEO strategy (link building is one of Google’s top 3 ranking factors) and it can also be leveraged to help you with your overall business growth strategy.
So what are the key ingredients of an effective link building campaign? I’ve laid out what I consider to be my top seven requirements below.
1. A plan
Before you kick off your link building campaign, create a plan of where you are, what you want to achieve, and how you intend to do it. Identify your objectives and record your definition of success. What would you have to achieve first before calling your campaign a success? Write it down.
It may sound obvious, but a plan helps you identify the type of links you want.
Start by considering the type of links that your site already has, then review the type of links your competitors have. Run your website through tools like Majestic, Moz’s Open Site Explorer, SEMrush, and Ahrefs. This will help you conduct link analysis to better understand about the sites linking to your site, as well as page performance, branded and non-branded anchor text, fresh links, etc.
A plan also helps you retain a firm idea of the niche and general industry you’re operating in. Sites that are popular in certain industries may not be as influential in other industries. Similarly, sites that are unheard of in certain industries might be very popular in your industry. You will want to have this information on hand.
2. A great product
Link building doesn’t just happen. The product or service you’re working so hard to promote must actually be useful to your primary target: the customer.
Google values links highly because they signify credibility and authority. In other words, links are the internet’s referral system. In order to gain online endorsements, you need to have a product worthy of endorsing in the first place.
First, create a website that highlights your product’s benefits, not just its features. If you don’t have a product that people would find useful, then SEO and link building probably shouldn’t be your main focus. Improving it should be.
Having a noteworthy product or service Go to the full article.
Source:: Jeff Bullas Blog