7 Examples of E-Commerce Popups Done Right

By Emil Kristensen

Soaked In Luxury Competition List Building Popup

You’re probably familiar with popups.

You might even be using them already.

And if you’re not?

You’re missing out on a TON of sales opportunities.

In fact, when following best practices, it’s not uncommon to increase your conversion rate by as much as 1,000% by using popups.

But it’s not only SaaS companies and information marketers who are benefiting from popups; many e-commerce stores are using them to their advantage, too.

In this post, I’ll share with you seven e-tailers who are using popups to engage their visitors and what you can learn from their success.

7 e-commerce popup examples that won’t hurt the user experience

1. Soaked In Luxury

Many e-commerce stores are using popups for list building. And for good reason:

They’re highly effective at generating leads (if you do them well, that is).

Soaked In Luxury is using them, too, and they’ve created an amazing popup:

As a lead magnet, they chose a competition with a great prize:


All you need to do is sign up for their newsletter and you’re in for a chance to win a free shopping spree.

Not bad, right?

Moreover, the popup’s design is consistent with their site.

Soaked In Luxury has used the same tone of colors, a white background and an overall simple design for both their website and their popup:

Soaked In Luxury Competition List Building

My favorite part?

Their call-to-action (CTA) copy.

Unlike other sites that ask visitors to “Sign Up!”, Soaked In Luxury invite users to “Win €700.”

Writing benefit-driven CTA copy that’s consistent with the popup’s headline not only addresses what’s in it for the reader; it drives a ton of conversions.

2. Matas

Popups are good for more than list building:

They can also help improve the user experience on your site.

Take, for example, Matas, a Danish drugstore chain.

They’re using a popup to guide their visitors in making the right choice of foundation:

Matas Popup Guide

This popup is only shown on the right side of pages with facial products making it informative rather than intrusive.

Furthermore, it has a clear CTA with copy telling you exactly what you’ll get from the guide.

The fact that they added an image of foundation makes the popup drive more conversions. It attracts the attention of the visitors and helps them quickly understand what the popup is about.

3. B&O Play

Some popups can also be used to survey visitors.

B&O Play created this popup to asks visitors which color they liked the most for a particular product:

B&O Play Popup Survey

This popup helped B&O Play discover which color their customers preferred while helping them promote the new grey BeoPlay A2.

The simple design of the popup makes it pleasing to the eye, and the white background makes the different colors of the product stand out so visitors can easily decide which is their favorite.

The use of checkboxes makes it easy for visitors to quickly answer the survey, submit their answer and return to shopping.

4. Nordisk Film Go to the full article.

Source:: Business 2 Community

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