6 ways to build a more productive remote content marketing team

By Ann Smarty

Colorful flat illustration of modern office computer desk and some office decor in front of window.

The landscape of the modern workplace has changed a lot in the past ten years. Once upon a time you had to find shady crafting companies or secret shopping positions if you wanted to work flexibly and from home.

Now we’ve seen a powerful trend emerging. In 2015 the number of US workers who had moved to remote (or telecommuting) jobs had climbed to an unprecedented 37%. That is a number that continues to grow as more startups and even large scale companies open their workforce up to those who act as office vagabonds, putting in hours from home, coffee shops, and even while traveling.

Content marketing is being impacted by this trend most. You no longer need to find and move talent to your office: You can work effectively with content writers from all over the world.

1. Use a good task management platform

There are so many task managing apps out there that it would be hard to find a single one that works best. You will want platforms that deal with business management (so your team can stay on board at all times), and communication (so you can always keep in touch, no matter where you all are.

Flow, Trello, and Asana are three solid examples you may want to look into.

From personal experience, managing a productivity tool still takes plenty of time. So unless you have a reliable project manager in-house, it makes sense to rely on a project management company.

It may actually save you money and minimize your headache with dealing with multiple to-do lists and processes. Distributed is a good example of a company that actually specializes in managing distributed teams all over the world. Hiring a virtual assistant is another option.

2. Use a reliable editorial calendar tool

I am a big proponent of using a year-long editorial calendar that lets you and your content marketing team get properly prepared for big holidays, seasonal trends and even fun days that can be turned into solid promotional material.

By preparing your content in advance, you’ll be always ahead of the game. It’s exceedingly important if you deal with an international teams when not everyone is aware of your local trends and holidays.

My all-time favorite editorial calendar management platform has been Coschedule that’s also perfectly set-up for distributed teams: You add your team members and watch everyone do their own thing:

If you are looking for a higher-level solution, take a look at NewsCred. It gives you a nice color-coded dashboard of your content marketing plans:

NewsCred

3. Invest into solid writing tools

Your writing team is as effective as the tools you provide them with. You want them to brainstorm, research and write productively. Different workflows may require different writing tools. I always encourage writers to use the following tools:

1. Google Docs to create content. It’s easy for editing and it’s real time, so teams can work on content assets while discussing it on Skype or in a Slack group.

2. HARO Go to the full article.

Source:: Search Engine Watch

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