By Ana Gotter
Hiring expert videographers and video editors is insanely expensive. This means that most small and medium-sized businesses are left to handle the video creation process on their own.
While we’ve shared plenty of tips on the Shakr blog about how to save money with the right tools, we haven’t talked a lot about how to actually design those professional-quality videos you need to elevate your brand. Now we will.
In this post, you’re going to learn the 6 subtle but crucial video design tips that the pros don’t want you to know. Using these tips, you’ll be able to create stunning, professional videos without any previous experience.
1. Don’t Just Play an Unedited Video Clip
This is a trap a lot of small businesses fall into. They reshoot a video clip over and over until it’s perfect, and then upload it exactly as-is. There’s no editing; even the two second pause at the end where the person on camera is standing there awkwardly makes it into the video.
Editing your video can do a lot, even if you’re just cutting out the awkward pauses. You can also add in title images, end screens, text overlays, captions, subtitles, and even special effects. You could use an app to turn a regular video clip into a time-lapse video (pictured above), and then add music to it.
All of these are small touches that are surprisingly easy to incorporate and take your video from “I shot this with a four-year-old iPhone” to reputation building.
2. Carefully Choose a Color Palette
This can be difficult to do if you don’t have a natural eye for it; I definitely don’t. Ideally, your videos should stick to a single color palette. This color palette should coordinate well with your logo and any branding content you’ll place on the video.
The coordination of a color palette can help your video to look crisp and clean. It also helps you choose the right text colors to ensure that they have enough contrast on the background to stand out.
Image source: Canva
These color palettes will come most heavily into play with screens of text or text overlays, but you should consider how they go with the actual video itself.
Pastels, for example, are gentle and soft. They’ll work well for businesses like a chocolatiers’s small business, or a design company trying to appeal to women (like Lauren Conrad’s content, pictured below).
Cold colors are demanding and attention grabbing, but the simplicity of monochrome-styled schemes often work best for most B2B businesses. They look simple, clean, and professional.
Need some color palette inspiration? Check out this amazing post from Canva.
3. Keep the Colors Simple
You’ve chosen your color palette, but you still want to limit the number of colors you actually use in your videos. You don’t need to use every single color in Canva’s recommended color palette if you don’t really Go to the full article.
Source:: Business 2 Community