When it comes to apps, the competition is fierce. Over two million apps fight for the coveted spot on a person’s device. Consumers, however, have limited storage, short attention spans, and low tolerance for sub-par performance. Any app that fails to dazzle users, doesn’t offer value, or does not provide lucrative incentives to keep using the app, is likely to go down the uninstall path within the first three days.
Low performance, crashing, freezing, and bugs are the top causes for uninstalls. In a study by Compuware, only 16% of users will give more than two chances to a failing app. Apps that take too long to load, work slowly, annoy users, or malfunction are also less likely to last more than a few days on the user’s device.
Other factors that can play a part in driving users towards the uninstall button include:
- Unpleasant UX/UI
- Taking up too much space or drains a battery too quickly
- Too many notifications
- Difficult registration or onboarding process
- Lack of in-app support
- Too many updates
Now that we know the top factors that affect an app’s uninstall rates, let us take a look at the steps you can take to ensure better performance and customer satisfaction, which can help minimize uninstalls.
6 Ways to Reduce Uninstalls
To put it simply, you need to listen to what your customers are saying about your app, find out what is troubling them, and fix it. Easy, right?
It’s easier said than done, but by following the seven step below, you can significantly improve the overall user experience and satisfaction to ensure a long and mutually-fulfilling stay on the customer’s device.
1. Master your analytics and monitor critical drop-off points
For effective retention, you must leverage the power of clever analytics and tracking software to find out what is ticking your users off the most. Mapping in-app KPI’s to find out exactly where your users disengage is the first step to diagnosing and fixing the problem.
There are a number of potential drop-off points for an app user. Your app’s on-boarding process may be confusing, the registration may be taking forever, and finding the relevant product, service or information could be a hassle. If yours is a gaming app, running out of credits might be what’s causing drop-off. If it’s a shopping app, unexpected shipping charges can be the tipping point. Knowing precisely what your users find distasteful will help you fix critical issues and avert disengagement.
Use in-app event tracking and analytics to gather insightful data about how customers like to use your app, but remember every person is different. While some may be using your app to buy a certain product, others might be using it only to compare prices. Knowing this helps you offer targeted incentives that will nudge ‘on-the-fence’ users to gravitate towards completing high-value actions in the app.
2. Offer personalized incentives to dormant customers
Source:: Business 2 Community