Need to engage a freelance designer to bring your project to life? When it comes to design, there are lots of details to cover—whether you need an infographic, a new logo, or a full site design.
Before you post your design-related job post on Upwork, it’s important to cover all the basics in your job post—especially those nitty gritty details that can add up to lots of time and energy for a designer. In this article, we’ll give you a checklist of the things you can include to ensure you’re writing the most thorough design job post possible—and getting the most accurate proposals in return.
Note that you may need some or all, depending on your project—but this should get you thinking like a designer.
1. First, provide all the necessary background information.
Give the freelancer all the information they need to get to know you, your company, your brand, and who your audience is. This is a chance to introduce you and your project so they have a big picture of what you need. This section can include any of the following:
- Who are you? Describe your company, business, or industry.
- Summarize your brand. Beyond your business, what’s the heart of your brand? How do you relate to consumers?
- Who is your target audience? What are their demographics, their goals, and how will they be accessing or viewing the designs? What are your goals for the design—what do you want them to do with it?
- Provide examples of designs you like, or what your competition is doing. Providing examples of designs you like (or don’t like) can help guide the designer and give them a little insight and inspiration into what you’re looking to accomplish.
Note: If you’re concerned about confidentiality, you can provide sensitive information later in the process.
2. Give a high-level summary of the project.
While staying out of the weeds, next you’ll want to cover the top-line information the designer needs to know about what it is they’ll be doing.
- What is the project? Is it web-related, graphic design, UI design, logo design, etc.?
- Why do you need it done? What’s your primary business goal with the project? Are you launching a new site, designing the UI of an app, or creating imagery to accompany content?
- What’s the timeline? What are the start and end dates? Is there a launch date in mind?
3. Attach a creative brief if you have one.
This is where having a thorough creative brief and attaching it to the post is very helpful. If you don’t have a brief, here are some things the post should ideally include:
- What are your project milestones and which have design requirements to meet?
- What are the actual deliverables? How should they be submitted? Some designers may deliver you your site’s layout as an image to be coded by a front-end designer, or code it themselves. Be specific here: If they’re not doing the development work, do you need the layout broken into elements that can be coded into the CSS and HTML of your site?
- What specific Go to the full article.
Source:: Business 2 Community