If there is one thing that all brands (apart from the superstar brands of this world) all suffer with online, it’s follower problems on Instagram. Perhaps the one platform that is hardest to crack, Instagram has developed a reputation.
A brand with a business profile on the platform has a mighty fight ahead of them, and some would say it’s almost a losing battle. However, it doesn’t have to be all about luck and celebrity.
If you work hard at a couple of key principles, you should find that your client’s profile is soon popular enough. Like all things social, it requires a lot of work and a keen eye for your metrics. Get on top of both of these and you should be seeing a significant return on any investment.
Step 1: Start by following your target audience and relevant influencers
The very best piece of advice we can offer is to quickly get to know the right people on the platform. Since you are working with a business profile, you need to treat Instagram as a relationship marketing tool that will bring you leads as things progress. If you don’t have this mindset from the start, it will prove to be very difficult to get anywhere.
Start searching for users with shared interests, and by this we mean interests that will present a problem that your client can solve. If your client creates drinks, look out for users who are working with hashtags that are about going out, having fun, enjoying drinks and so on.
This means hashtags like #party, #bestcocktail and so on. The more you do this, the more you will start to see people out there who are in your market. If they have a substantial following, follow them and they will most likely follow back because you are in a sphere that is meaningful to them.
This is the natural way to start building up followers for your business page. We recommend this as an organic method of building up connections and an audience.
Step 2: Comment and interact with your target audience and relevant influencers
Once you have put the work in to get to know users and profiles that are meaningful to your area of expertise, you need to connect and interact with these profiles. And you need to do it as much as possible.
Find people and influencers who are of benefit to your client, people who can share ideas with you and have meaningful exchanges that position your client as a knowledgeable and helpful brand. Then make sure you interact with them regularly. Like their content. Repost it, and generally get on their radar.
Comment as much as possible without seeming creepy. Find stuff that your client is generally interested in, a discussion they can realistically have a position on, and then comment. But make the comments useful (‘Great post!’ does not work anymore) and detailed enough to propel a conversation forward.
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Source:: Business 2 Community