By Gregg Litman
With the holiday season fast approaching, many of us are looking forward to holiday parties and year-end events.
And many organizations try to spice up their celebrations, galas and parties with video. That’s a lot of fun – unless you’re the one chosen to come up with the great idea for the show-stopping video that’s supposed to become the highlight of your big event.
Talk about pressure! Fortunately, though, we’re here to help with six event video ideas to jumpstart the process.
1. Creative recap of the year’s successes
This is the most obvious kind of video, but it’s all about the storytelling. People love to hear the year’s success stories (and you’ll feel good telling them), but make it entertaining. Don’t just have somebody read a script and cover the words with appropriate pictures. That’s like going over to your neighbor’s house to watch a slideshow from their last trip — there’s a reason nobody does that anymore.
Instead, interview some of the key players from your big success stories (not just the organization’s leaders). Ask them about their accomplishments, their proudest moments. Bring the story to life with supporting video that “takes us there” — then add music, graphics, and anything else that might increase the interest and entertainment of your audience.
2. Feature story illustrating great success
There’s a reason many organizations go with a great feature story illustrating one key success. It works. For charities and companies. If you have a compelling character who is willing to share how the organization helped them, and maybe even how they want to thank the people at the event, you’ve already got an interesting message. As one of my colleagues at WCCO-TV used to say, “that story just tells itself.”
Don’t get me wrong, it takes some work to identify the good story, and great storytelling to make sure it comes across correctly, but there’s a reason some people call these interesting, engaging human interest stories as “make ’em cry” videos. If you pick the right one, there really will be tears in the audience.
Here’s one of our favorites this year, the video below features a resident from a Twin-Cities non-profit who opened a new building this year. Instead of showing the building process or the CEO, this video features the real story of someone who has had his life completely changed by having a place to live.
3. Honor a key player or important leader
Want to honor a key member of your team, or a key donor to the charity? Nothing calls them out more than a nice video. If the focal point of the event will be an introduction and big speech by someone important, consider adding video to the mix. A well-produced video about the person will set the stage much better than a lengthy introduction (a.k.a. somebody stumbling over their bio), and the video will even make their speech better, because the audience can better understand and visualize some of the things they are likely Go to the full article.
Source:: Business 2 Community