By Joy Gendusa
It’s an unfortunate truism:
Many small business owners (I dare say MOST) get very little sleep. Especially at first.
Not only because there’s so much work to do — but because owning a business is stressful! When we finally do get to bed, we tend to lie awake thinking about everything we’re doing, right or wrong,
One of those things is marketing.
Because while it is a VITAL aspect of any successful business plan, it is also easy to spend money and not get the results you need to grow your business!
With that in mind, here are 6 scary statistics that could keep you up at night if you let them — and how to face them head-on so you can market your business effectively.
Scary marketing stat #1: As few as 2% of sales take place on the first contact.
Two percent? That IS scary!
That’s a number you’ll often hear quoted by sales professionals, but I haven’t been able to find evidence myself that it’s actually THAT low.
At my company, for example, we close 6% of customers the first time we talk to them.
Obviously, we could not survive — let alone generate $49 million-plus in annual revenue — with those sales alone. So what happens to the other 94%?
They start seeing our Google follow-up ads and receiving postcards, emails and phone calls from us.
In other words: We follow up with them!
Our close percentage goes up to 13% after about a week, and 25% after a year.
That means that 76% of the leads that my company does close do so after the first contact.
The bottom line?
You have to follow up if you want to get those sales!
Scary marketing stat #2: 92% of consumers believe what they read about you online.
The good news? You have more control over what is being said about your business than you think.
Of course you want to manage your online reputation by responding to negative reviews. But even better:
Make sure your positive reviews far outweigh the bad ones — by putting a system in place whereby your happy customers are automatically asked to review your business!
Send a follow-up email to your customers that includes a link where they can leave a review for your business with one click. The simpler you make it, the more people will oblige!
Think about how you choose a new business: You probably read online reviews, too. I know I do. In fact, I recently chose a walk-in clinic because they had a 4.5-star rating based on 220 Google reviews!
While we’re on the subject of Google…
Scary marketing stat #3: 75% of people never scroll past the first page of search results.
Not everyone can be on the first page of Google. But that doesn’t mean you shouldn’t try.
By now you have almost certainly heard of Search Engine Optimization (SEO).
When you optimize your website for search engines, you help Google understand what your website is about so it ranks you higher in the results when people search for what you offer.
The first step to an SEO-friendly website Go to the full article.
Source:: Business 2 Community