Before we dive into the tools that will improve sales enablement at your organization, we should probably remind ourselves what sales enablement actually means. Sales enablement is a process that allows salespeople to sell more effectively by arming them with the content, tools, and resources they need to be successful.
According to HubSpot’s State of Inbound 2017 Report, 29 percent of companies stated that sales enablement is their No. 1 marketing priority over the next 12 months. Sales enablement is key for scaling your company’s growth—that’s why so many people in the B2B world are talking about it. But it’s not just a buzzword. If closing more deals is a your top priority (as it is for 71 percent of companies in 2017), you’ll want to identify the sales enablement tools that will help you accelerate sales.
There are countless sales enablement tools available, and the examples that follow will give you a good idea of what’s out there and how to pick the right one for your organization.
Sales Enablement Tools
1. Allbound – Accelerate Partner Revenue
Does your organization have a channel partner program, or are you interested in expanding building a partner program from the ground up?
Allbound is one of the few tools specifically aimed at accelerating partner revenue by enabling your partner sales team. It truly is an all-in-one platform that tracks KPIs, provides salespeople with training, organizes all your content so your team can find and send the right content at the right time, and more. Check out the tool’s features here.
2. Attach – Measure Content Interaction
Attach provides data and insight around what happens after you send content (documents,
presentations, proposals, and so on) to prospects. Are they actually opening and reviewing the content you send over? Are prospects sharing this content with others at the company? How are they interacting with the content, and how can you optimize it based on this data?
The tool also has a content hub to make it easy for everyone on the team to access content. Another plus is that Attach has a free version that you can try to see if it improves performance before upgrading to a paid version.
3. Chorus – Call Recording, Transcription, and Analysis
Ever wish you had someone listening in on every single sales call and transcribing it so that your team can identify what works best when speaking to prospects and never miss another follow-up item? Chorus records, transcribes and analyzes sales calls to show you how deals are won or lost, to increase quota attainment, and to train new hires faster.
4. Crazy Egg – Website Visit Optimization
Most people would say Crazy Egg is more of a marketer’s tool than a sales tool, but I’m including it on this list because it absolutely falls into the category of resources that enable your sales team (and your sales and marketing teams work closely together, right?).
Crazy Egg lets you see what your website visitors are doing—where they’re clicking and not clicking, which site pages they’re Go to the full article.
Source:: Business 2 Community