Influencer campaigns are a major trend, one which show no signs of slowing down. If you open your Instagram, Twitter, Facebook or just about any social media account, you’ll see influencers from all walks of life promoting various products or services.
So what’s the secret behind successful influencer campaigns? It’s simple – the brands and businesses behind them found out how to avoid the common pitfalls when constructing their campaigns. The good news is, you can too.
Read on to learn about the most common influencers marketing mistakes and how to avoid them easily.
But first, why is influencer marketing a big deal?
If you have tried dipping your toe into influencer marketing without success, you may be a bit bitter. However, when conducted properly, it can help you improve your brand’s reputation (which is always important), generate more traffic, turn more leads into customers, and promote your business to achieve the success you deserve.
No, this is not just mumbo-jumbo! The numbers don’t lie, and the diagram presented below will tell you everything you need to know about the importance of this marketing strategy.
So even if you’ve been burnt, it’s worth trying again – and even more important to identify which mistakes you’re making so you can avoid them.
Mistake #1 – Lacking a detailed campaign plan
Having a battle plan for influencer marketing is a must! You don’t want to implement an influencer campaign just because everyone else is doing it. This is not about jumping on the bandwagon. Collaborating with any old influencer is not what it takes to succeed.
Before you conduct social media outreach and start working with an influencer, nut out a clear vision of the campaign in question. Be decisive, set up measurable and realistic goals, and list all important points to cover. Having a detailed plan will give the campaign a vital dose of purpose and navigation, and ensure that both you and the influencer can work toward achieving a scaleable goal instead of just posting aimlessly.
Mistake #2 – Focusing solely on follower counts
Social media influencers are targeted by brands and different companies primarily because of their follower count. Therefore it is easy to conclude that the more followers, the better. Not necessarily!
Of course, follower count matters, but it is not the only factor to take into account when looking for an influencer. Don’t forget that the success of your campaign depends entirely on choosing the ideal person for the job.
If you focus on the number of followers primarily, you probably ignore engagement rates. It is not enough to have a lot of followers on the influencer’s account; the ideal influencer is one who also motivates and engages their audience.
To get the most out of your campaign, don’t ever overlook the power of engagement. Occasionally, someone with a lower follower count will have more engagement than those who are followed by more people. Instagram is the perfect example of the <a target="_blank" rel="nofollow" href="http://www.jeffbullas.com/micro-influencers-increase-sales-find/" Go to the full article.
Source:: Jeff Bullas Blog